"Do you like Radiohead? You'll like Kasabian!" - that's what I read this morning. Okay, I thought, that's odd because Kasabian only sounds remotely like Radiohead. Who ever does anyway? Radiohead are uniquely awesome and hardly anybody sounds like them!
"Do you like Interpol? You'll like Kasabian!" - only one hour later. Aha! That's an ad for Kasabian, I thought, okay. why not. But they don't sound like Interpol.
Another hour later, "Do you like The Killers? Then you'll like Kasabian!" I don't think so. I am not even sure if I still like Kasabian, whose debut album I have and really liked!
When this all really got onto my nerves was when yet another ad on Facebook's right hand side appeared, asking me: "Do you like Stereophonics? You will like Kasabian". No, no and NO! Kasabian do not even remotely sound like Stereophonics!
What's happening here is a bad marketing campaign, trying to sell Kasabian based on my personal music taste. But it backfires! While I am now listening to Kasabian's "West Ryder Pauper Lunatic Asylym" and really loving it, I won't buy it! I'll keep on listening to it on my Rhapsody subscription. Thank you very much!
I hope, other bands have more careful promotions! Music should not be in the hands of marketeers who jump on every social media bandwagon but in the hands of listeners and fans!
Stay tuned for some blog postings and music videos about Adam Lambert, Jeff Palmiotti and Fiction Plane - this was a concert intensive week for me!
-- By Elke
